The Mutual Bank holds a cherished place in the hearts of the Hunter community, and our new brand campaign beautifully captures this sentiment.
With its catchy tune, our “Make it yours” campaign is set to become a beloved anthem as it graces tv screens and various advertising platforms.
This campaign is more than just an advertisement, it’s a celebration of our community and the unique bond we share with our Members, helping them achieve their goals and to thrive.
At the very heart of it, the “Make It Yours” campaign is about the customer-owned banking model and the pride we have in being a mutual organisation. What is a mutual bank? Well, when you join The Mutual Bank, you're not just a customer – you become a Member. This means you have a stake in the organisation and a voice in how it operates. You are part of something bigger, a community that values your input and cares about your well-being.
Our profits are not just numbers on a balance sheet; they are reinvested back into improving products and services for you and supporting grassroots community organisations. From local footy clubs to cultural events, our profits go back into supporting our community. When you bank with The Mutual Bank, you are supporting your local community, helping businesses grow, and creating local employment opportunities.
We are proud to be part of the community we serve.
The “Make it yours” campaign also highlights the beauty of the Hunter Region and features some of our valued Members. You'll see stunning locations like the river at Morpeth, Maitland Levee, Maitland netball courts at Maitland Park, Dungog Wholefood Co-Operative, and cross-code superstar Sheridan Gallagher with Maitland Football Club juniors. We also showcase local businesses SRH Milk Haulage in Rutherford and Elbourne Wines in Pokolbin.
Our wonderful Team Members are also featured in the campaign.
The campaign is set to an original song called "Yours to Love," which perfectly captures the essence of our message. The “Make it yours” campaign is all about our connection with the community and how we help both our Members and the community to thrive. With themes like "Your Life, Your Freedom, Your Memories, Your Team, Your Passion," The Mutual Bank can truly “make it yours”.
We collaborated with Jamie Lewis, a seasoned Hunter-based Creative Director with more than 22 years of experience, to bring this campaign to life. Jamie has a proven track record of helping clients achieve their goals and drive growth across various industries, including finance, housing, retail, heavy industry, and education.
Join us in celebrating our community and the people who make it special.
